The crew with a coffee curiosity.

come on in, we love a good conversation.

Co-owner, COO, & Coffee tech

Josh Holmquist

Josh's career began in electrical and plumbing, with degrees in Electrical Construction & Control and Electrical Mechanical Technology.

A decade later, Josh and Sara purchased Normal Roasting Company. Normal fueled Josh's love for good conversations with a great cup of coffee in hand, and paved the way for Theory Coffee Tech.

Wanna talk? Schedule a call at the link below.

Let's Talk.

Head Roaster

Josh Uden

Josh joined Normal in August 2021, and has since become head roaster, continuously exploring the world of coffee (and coffee science).

He's been teaching high school drumline for nearly ten years, and is always fascinated by any funky or obscure coffees that you put in front of him.

Sharing coffee knowledge at roaster@normalroasting.company.

Call or text at 308-214-1965

Co-owner, Ceo

Sara Holmquist

This little business started out as her hobby while staying at home with her babies, and grew to providing full time employment for several people, as well as coffee to humans across the country.

The one everyone hides from when she walks in with her iphone or pro photographer friend, drinker of decaf americanos, and the OG fire starter, Sara is the one to help get you set up with a killer business plan.

If you've got a question, send it her way at sara@normalroasting.company.

Call or text at 308-214-1512